I am a married Mom of 3: Boy (4 yo), Boy (2 yo) and Girl (11 mo old). I founded MomsOutLoud.com in 2008, which is now DFWMama.com. (Basically, I decided I liked Rachael and her team so well I wanted to join it!) Now I'm here, writing about what I know and love - raising kids in North Texas.

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Women Who Wear MakeUp Earn 30% More Than Those Who Don’t

One of the highlights of my week is Tuesday nights, when a large community of women Tweeps (i.e., Twitter users) get online at the same time for Girl’s Night Out (#gno).  Created by a fun, spirited Mom in Utah (Jyl Pattee of MomItForward.com), these Twitter parties are sponsored by companies who want to hear what Moms have to say about various topics….and they also giveaway great prizes and provide expert tips, too.  Last night, #gno was sponsored by Cover Girl, so the discussion was all about makeup.


For those of you who know me, you would be surprised that I actually stuck around for this online chat.  I rarely wear makeup myself, and when I do, it is applied in a tremendous hurry while at stoplights looking through the rearview mirror of my car.  After all – this is my makeup bag (kept in a pocket in my car door….gets nice and hot in the Texas summer!):

Makeup bag

And these are the 6 items in it (really 5, since I have 2 tubes of mascara right now simply because I haven’t thrown my 1 yr old tube out because I wasn’t sure if I’d keep the vibrating mascara … a post coming about that later….).  In fact, I have worn the same eyeshadow for 20 years — along with the same haircut, by the way – called “Shimmering Sands”. 

Makeup bag contents

The eyeshadow and concealer in my bag are both Cover Girl products, so I decided to stay around.  After all, maybe I could win a re-stock of some shadow!  (The actual giveaway is pretty good – $100 value of product including the new Cover Girl Smoky Eyes kit.) 

I learned a few things while hanging out in the Twitterverse — 1)  the importance of eyelash curlers!!, 2) putting foundation on your eyelids before eye shadow really does help the shadow stay on longer, and 3) women who wear makeup make 30% more than women who don’t.

WHAT??  Isn’t this 2010??  What happened to equal opportunity for women…with or without makeup?

That tidbit of info came from an article written on a blog called Veronika’s Blushing, where she saw the stat written in Marie Claire (here’s the link: http://veronabrit.blogspot.com/2010/01/do-women-who-wear-makeup-to-work-make.html).   I (being the nerdy MBA that I am) wanted to read the full study, and went to the American Economic Review website to find it.  Tried and tried, but they kept asking me to buy articles to be able to view the text of them, and since I didn’t want to spend $10 a pop search for that needle in the haystack, I gave up.  But I did find the study referenced on another blog on Psychology Today, so by the power vested by me in the blogosphere, I assert that it is true.  (“It” being the fact that the American Economic Review in fact did publish those study results.)

And while I hate to admit it (especially when I feel so busy most days to bother with makeup), the study’s finding makes sense to me.  When I first started working after college, I got the advice:  Dress for the job you want, not the job you have.  I also heard: Skinny people make more money than overweight people.  All of these little tidbits….and I’m throwing the makeup one in there, too….basically say that your appearance matters.  If you want to make more money, get a promotion, or be elected President of the PTA, well, unfortunately the truth is that outward appearance is important.  Especially when most of the time, the people who make the decisions don’t know you as a person or understand your true heart.

So, this morning, I woke up at my normal time, and somehow managed to squeeze in blow drying my hair AND putting on the 5 items of makeup that I own.  Am I going to do this every day?  Probably not.  But when I need to impress someone (even if it’s just myself), I’ll open up that makeup bag. 

And I DO plan to buy an eyelash curler.

Rebekah Cooksey, Founder of MomsOutLoud.com


Rebekah Cooksey is the Founder and Chief Executive Mom of MomsOutLoud.com.  She lives in Plano with her hubby, 3 kids, 2 dogs and 2 cats.  This picture was taken while wearing those same 5 items of makeup….by an amazingly talented magician photographer, Rachel Logan, who can obviously do wonderful things with Photoshop.

Rebekah's name

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